Who We Are

The Liberty Company is a producer-focused, family-owned, and fiercely independent insurance services firm founded in 1987 by Chairman and CEO Bill Johnson. Licensed to operate in all 50 states, Liberty has grown consistently and, in recent years, exponentially by attracting talented and entrepreneurial people into an energetic and collaborative culture which focuses on our colleague’s happiness, well-being, and growth. Liberty has expanded nationally by partnering with agency owners and experienced producers who fit our culture, are driven by our mission of Promoting Peace of Mind with Great Care and demonstrate our core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings and Fun!

Liberty has consistently been recognized as one of the most dynamic, fastest growing companies as well as one of the best places to work in the insurance industry. Recent recognition includes Agency of the Year by Property Casualty 360 as well as best places to work recognition from Insurance Journal, Insurance Business America, the Los Angeles Business Journal, and others. The Liberty Company was recently recognized as the #1 Fastest Growing Privately Held Insurance Broker in the U.S. by the Hales Report and has been recognized for its rapid growth by Inc., and The Los Angeles Business Journal.

Liberty aims to create value and provide a positive experience for all stakeholders by managing client risks with great care, treating people with kindness, conducting business with integrity, and putting our producers and their customers ahead of short-term profit. As a company, we embrace diversity, change and welcome new voices as the best way to thrive and grow.

Liberty’s Principles

These are the foundational statements that guide our actions and decisions on a daily basis. They are as follows:


  • Culture is a feeling.
  • Remember to do your JOB – JOY OF BEING. Our intention is to create good feelings inside ourselves each day and then share those good feelings with others.
  • We are here to give service to all the members of our Liberty community.
  • We cultivate the entrepreneurial spirit!
  • Remember that in great partnerships, consideration, and generosity are more important than money.


  • Everyone can be a leader at Liberty by simply embodying our Mission, Core Values and Principles every day.
  • We practice Servant Leadership. Have a mentor, be a mentor.
  • Leadership is not given, it’s taken.
  • When you give your best, you get the best.
  • We assist our leaders to climb the five levels of leadership:
  1. Position (being given a title)
  2. Permission (leading by earning peoples respect and affection)
  3. Production (leading a team to achieving challenging goals while still maintaining their respect and affection)
  4. People development (developing other leaders)
  5. The Pinnacle (developing leaders who can develop leaders)

The Process

  • We strive to utilize and maximize each person’s HABU (Highest And Best Use).
  • Foster curiosity – ask the questions that will lead us to greatness.
  • Identify the problem – focus on the solution.
  • Build the organization around goals rather than tasks.
  • Do what you set out to do – don’t lower the bar.
  • We are an idea meritocracy – the best idea wins!
  • Tend your garden every day – with love.

Philosophy and The Journey

  • Practice Gratitude every day.
  • Our practice is built on a goal of EXCELLENCE achieved through DAILY IMPROVEMENT.
  • We challenge limiting beliefs daily – anything is possible!
  • We are passionate about our business – our work is a creative endeavor!
  • Feed your mind to rise up! Read, learn and educate yourself EVERY DAY.
  • Practice Basic Goodness. Utilize Windhorse – achieving success effortlessly through acting virtuously.
  • We do it for the FUN of it! Ring the bell!

Our People

  • Integrity is everything.
  • We strive for Meaningful Work and Meaningful Relationships.
  • Hire people you want to spend your life with – Combining Friendship, Business and Integrity is something to be embraced, not feared.
  • We practice Radical Truth and Radical Transparency – don’t hide your observations about people – but give them with kindness.

A Word From Our CEO

Between 2 Bells (Two)

Liberty Action News Networks long anticipated show Between Two Bells. Starring none other than Liberty’s own Kip Tryon! Take two.

A Few Thoughts on the Current Situation

I wanted to send a note of appreciation to everyone who has been pulling together with such great attitudes and showing our core during this challenging time.

Getting to Joy

I often like to remind people to remember to do their JOB each day, which stands for Joy of Being. But the question remains, how do you get to joy?

Remember to Do Your JOB

Just a quick reminder to do your JOB today! JOB = Joy Of Being. Just follow these three easy steps.


Kindness is a lifestyle. It’s a very good thing to make another person feel good. But being kind is also very good for you.

Leading with Love

When it comes to leadership, I believe that love is typically a underutilized virtue but also potentially its most powerful.

Magical Alchemy

You may not realize it but you are an Alchemist – everyone is. Each of us finds ourselves having a certain set of circumstances in life…

Opening the Heart

A few things to remember on this day: life is beautiful, your existence is a miracle, and we are all swimming in blessings.

The Stories We Tell

I wanted to share a few thoughts which have come about as a result of some conversations I’ve had with people from different corners of my life…

Our Culture In Action

Between 2 Bells (Two)

Liberty Action News Networks long anticipated show Between Two Bells. Starring none other than Liberty’s own Kip Tryon! Take two.

2020 Holiday Party (Video)

The greatest company holiday party in the world.

Pickett on Piano, Again (Video)

Let our Vice Chairman, Jerry Pickett, serenade you with his piano. Again.

Good Morning Liberty (Video)

A compilation video of our Chairman, Bill Johnson’s, morning routine.

Pickett on Piano (Video)

Let our Vice Chairman, Jerry Pickett, serenade you with his piano.

Between 2 Bells (One)

Meet the man, the myth, the legend! Bill Johnson is the first guest on Liberty Action News Networks long anticipated show Between Two Bells. Starring none other than Liberty’s own Kip Tryon!

#1 Fastest Growing Privately-Held Insurance Brokerage in the U.S.

- The Hales Report Top 100 2020


Awards & Accolades

We are proud to be a participating member of the Marsh Berry APPEX group, a consortium of elite insurance brokers from around the nation who freely exchange ideas, strategies, and goals to constantly improve how we approach and serve our clients most successfully. Here are some of our recent awards and accolades:

  • 2021 Top 100 Private Insurance Brokerage in the US – The Hales Report
  • 2021 #1 Fastest Growing Privately-Held Insurance Brokerage in the US Over the Past 3 Years – The Hales Report
  • 2021 10 Best Companies of the Year – The CXO Fortune
  • 2021 America’s Fastest Growing Private Companies – Inc 5000
  • 2021 California’s Fastest Growing Private Companies – Inc 5000
  • 2021 Best Places to Work – Los Angeles Business Journal
  • 2020 America’s Fastest Growing Private Companies – Inc 5000
  • 2020 US Broker Team of the Year Finalist – Business Insurance
  • 2020 Top Insurance Workplaces – Insurance Business America
  • 2020 Top 100 P/C Agency – Insurance Journal
  • 2020 Top 100 Fastest Growing Private Companies – Los Angeles Business Journal
  • 2020 Best Places to Work – Orange County Business Journal
  • 2020 Best Agencies to Work For (Silver) – Insurance Journal
  • 2020 50 Best Workplaces of the Year – The Silicon Review
  • 2018 Best Places to Work – Los Angeles Business Journal

Our Partners

We're Hiring!

We’re looking for talented, entrepreneurial people to join our team. Does that sound like you?