Who We Are

The Liberty Company was founded in 1987 and is licensed to operate in all 50 states. It has grown consistently by attracting talented and entrepreneurial people into an energetic and collaborative culture which focuses on our colleagues happiness, well being, and growth.

Liberty has established offices across the country by partnering with leaders who fit our culture and are driven by our mission of Promoting Peace of Mind with Great Care and our core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings and Fun! 

Liberty has consistently been recognized as one of the most dynamic companies and best places to work in the insurance industry. Its recent awards and accolades include top 5 finalists in Business Insurance’s U.S. Broker Team of the Year award, named one of the best places to work by the Los Angeles Business Journal, and one of the top 100 fastest growing companies in any industry in Los Angeles. 

Liberty aims to create value for all stakeholders by managing their risks with great care and providing industry best practices and counsel. As a company, we embrace change and welcome new voices as the best way to thrive and grow. It was founded by Chairman, Bill Johnson who currently leads the company along with CEO Jerry Pickett.

Liberty’s Principles

These are the foundational statements that guide our actions and decisions on a daily basis. They are as follows:


  • Culture is a feeling.
  • Remember to do your JOB – JOY OF BEING. Our intention is to create good feelings inside ourselves each day and then share those good feelings with others.
  • We are here to give service to all the members of our Liberty community.
  • We cultivate the entrepreneurial spirit!
  • Remember that in great partnerships, consideration, and generosity are more important than money.


  • Everyone can be a leader at Liberty by simply embodying our Mission, Core Values and Principles every day.
  • We practice Servant Leadership. Have a mentor, be a mentor.
  • Leadership is not given, it’s taken.
  • When you give your best, you get the best.
  • We assist our leaders to climb the five levels of leadership:
  1. Position (being given a title)
  2. Permission (leading by earning peoples respect and affection)
  3. Production (leading a team to achieving challenging goals while still maintaining their respect and affection)
  4. People development (developing other leaders)
  5. The Pinnacle (developing leaders who can develop leaders)

The Process

  • We strive to utilize and maximize each person’s HABU (Highest And Best Use).
  • Foster curiosity – ask the questions that will lead us to greatness.
  • Identify the problem – focus on the solution.
  • Build the organization around goals rather than tasks.
  • Do what you set out to do – don’t lower the bar.
  • We are an idea meritocracy – the best idea wins!
  • Tend your garden every day – with love.

Philosophy and The Journey

  • Practice Gratitude every day.
  • Our practice is built on a goal of EXCELLENCE achieved through DAILY IMPROVEMENT.
  • We challenge limiting beliefs daily – anything is possible!
  • We are passionate about our business – our work is a creative endeavor!
  • Feed your mind to rise up! Read, learn and educate yourself EVERY DAY.
  • Practice Basic Goodness. Utilize Windhorse – achieving success effortlessly through acting virtuously.
  • We do it for the FUN of it! Ring the bell!

Our People

  • Integrity is everything.
  • We strive for Meaningful Work and Meaningful Relationships.
  • Hire people you want to spend your life with – Combining Friendship, Business and Integrity is something to be embraced, not feared.
  • We practice Radical Truth and Radical Transparency – don’t hide your observations about people – but give them with kindness.

#1 Fastest Growing Privately-Held Insurance Brokerage in the U.S.

- The Hales Report Top 100 2020


Awards & Accolades

We are proud to be a participating member of the Marsh Berry APPEX group, a consortium of elite insurance brokers from around the nation who freely exchange ideas, strategies, and goals to constantly improve how we approach and serve our clients most successfully. Here are some of our recent awards and accolades:

  • 2020 America’s Fastest Growing Private Companies – Inc 5000
  • 2020 US Broker Team of the Year Finalist – Business Insurance
  • 2020 Top Insurance Workplaces – Insurance Business America
  • 2020 Top 100 P/C Agency – Insurance Journal
  • 2020 Top 100 Fastest Growing Private Companies – Los Angeles Business Journal
  • 2020 Best Places to Work – Orange County Business Journal
  • 2020 Best Agencies to Work For (Silver) – Insurance Journal
  • 2020 50 Best Workplaces of the Year – The Silicon Review
  • 2020 Top 100 Private Insurance Brokerage in the US – The Hales Report
  • 2020 #1 Fastest Growing Privately-Held Insurance Brokerage in the US – The Hales Report
  • 2018 Best Places to Work – Los Angeles Business Journal
  • 2021 Top Workplaces USA – Energage

Our Partners

We're Hiring!

We’re looking for talented, entrepreneurial people to join our team. Does that sound like you?